The prestigious Annual American Red Cross National Award Ceremony recognizes outstanding employee and volunteer performance, honoring those who have inspired all members of the Red Cross family to dig deeply to help those in need. The American Red Cross consists of over 1.3 million volunteers across the country, and within this organization where people typically give extraordinary effort, the Presidential Award for Excellence spotlights the best of the best.
Presidential Award for Excellence in Biomedical Services
Brian Boyle – Volunteer Spokesperson
Greater Chesapeake and Potomac Blood Services Region Baltimore, Maryland
Brian Boyle lost 60 percent of his blood on the scene when a truck plowed into the side of his car. Now, in addition to competing in triathlons and marathons, Brian shares his personal story to recruit blood donors and encourage financial donations.
Brian collaborated with Sky Horse Publishing and the American Red Cross to create a limited edition of his autobiography “Iron Heart”, including a special message to blood donors. He personally hosted a series of 18 blood drives throughout the greater Washington D.C. area, with more than 1,100 participants and provide them with a signed copy of his book. He also made his very first blood donation at the hospital that brought him back to life, Prince George’s Hospital Center in Cheverly, MD.
As a world-class Ironman triathlete, Brian wears the Red Cross logo on his gear. His participation in events often attracts significant news and media coverage where Brian also shows his support of the Red Cross.
Brian collaborated with the rock band 311, Sony Music Entertainment, and audio and video producers to encourage others to donate blood through internet, radio and television public service announcements. The PSAs were created at no cost have reached audiences throughout the country. The PSAs were designed to specifically appear to younger and diverse audiences.
As a public speaker in collaboration with the Maryland Healthcare Education Institute, Brian regularly visits audiences at medical conferences, schools and other events and always includes his advocacy of the Red Cross when sharing his message to potential supporters.